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Chanderi Fashions Design

  • Category Brand identity
  • Client Chanderi Fashions
  • Start Date 2023
  • Handover 2023
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Task & Prioroty Condition

I led the creative direction for "Chanderi Fashions," focusing on logo, Website UI , and package design. Drawing inspiration from Chanderi's weaving heritage, I crafted a logo that exudes elegance. For the website, I curated layouts reflecting the sophistication of Chanderi sarees. Additionally, I designed packaging that protects products while enhancing their presentation, enriching the customer experience. ​​​​​​​ Premium, modern, minimalism, femininity, elegance.

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For those of us who are blessed with good sight. So we seldom consider it. That’s why going off to investigate the whys and hows involved is a little like trying to get behind the wind